In recent years, the Crown Prince has made it his goal to raise Saudi Arabia's stakes in the global gaming market. The kingdom's PIF (Public Investing Fund), who originally acquired a 5.01% share in Nintendo back in May of 2022, now increases that number up to 8.3%. Just earlier this year, the PIF bought more into the brand at 6.07%. This number makes Saudi Arabia the largest outside shareholder for Nintendo.
With an upcoming Super Mario Bros. Movie, and some more interest garnered in the Nintendo brand following a well-received Nintendo Direct, featuring the highly anticipated follow-up to Breath of the Wild, The Legend of Zelda: Tears of the Kingdom, the value of the Nintendo name in the global market is huge. How much controversy this stirs, given Saudi Arabia's long-standing issues with human rights, may be minimal, as long as the market speaks.
With the power of the dollar, and the Crown Prince has an infinite amount of it, you can cover up ANY atrocity.
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