I WAS RIGHT!

I was right on this weeks PODCAST that businesses can increase foot traffic to their said business with Pokémon Go. Obviously you want your business to be a PokéStop, unfortunately PokéStop's are random and it isn't something you can purchase, at least for now. But if you still want to attract "PokéHunters" with the Pokémon Go app you will need to purchase a Lure Module...I know WTF is that?! I'm glad you asked! A Lure Module is a in app purchase to attract Pokémon to your location for 30 minutes.

It looks like this in the app...

A Lure Modules cost 100 PokéCoins, to give you an idea, you can buy 14,500 Pokécoins for $100 (US dollars). Good thing I did the math for you all, that is 85 hours of potential foot traffic to your business for 100 bucks! Trust me, post to social media that you are attracting Pokémon at your establishment and THEY WILL COME!